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Adidas Basketball Branding
With the NBA Finals in full swing, I wanted to do a post that fell into the mold of the season. Adidas has mastered the art of branding. Normally, when you think of basketball branding, you think Nike. Not the case anymore. Adidas is doing it completely the right way, and most of it based around Derrick Rose….as it should be. Take some time and watch these ads. They’ll get you fired up and maybe even inspire you.
All In (short):
All In (long):
And the classic….






i knew they were getting on the right track a few years back when they tried to hire me for their Adicolor Labs.